Now it’s your turn!
Let me know what you think about these Lovemarks and suggest me your personal ones!
Master Thesis Gin Survey:
A quick reminder: The Lovemark-Checklist
- The brand bears an emotional value for you
- You prefer this brand to its direct competitors-always
- You feel attracted to this brand because you think it is mysterious, sensual and close to you
- You respect and trust the brand, but also love it (or really like it)
- You think it is not only true for you but also for many people in you city, community or even worldwide