Delicious Nutella!

Buenas tardes,

Its Saturday and maybe you also just had a nice big weekend breakfast!? 


If yes, I bet Nutella was part of it and made it special!

Nutella is the protagonist of many breakfasts all over the world, it has been spread and marketed successfully and is the world’s most famous hazelnut chocolate cream.


People love Nutella, not only with bread but its fans create frequently many delicious recipes.

Chocolate-Nutella-Cupcakes-3-3I would pronounce Nutella a Lovemark! Of course there are other chocolate creams that try to gain market share, differentiate or that try to follow- but Nutellea is the one and only!

Don’t you think?


Barca-Mes Que Un Club

“Tot el camp, és un clam
som la gent blaugrana
Tant se val d’on venim
si del sud o del nord
ara estem d’acord, ara estem d’acord, 
una bandera ens agermana.

Blaugrana al vent, un crit valent
tenim un nom el sap tothom:
Barça, Barça, Baaarça!”


Football as a Lovemark! It seems to make sense, since all of you have either a certain club in their hearts or know some (male) fanatic, who is loyal to one certain club.  The Football Club Barcelona is certainly one of them, it is not only loved and adored in Barcelona but its popularity goes far beyond the city, the autonomous community of Catalonia and even beyond Spain!

Barca has fans all over the world, people that have never been in Barcelona nor in Spain claim to love the club truthfully. Why? Because Barca plays great football and succeeds in the international football environment and it is just more fun to support a team that wins! But Barca is more than that, Barca fascinates.

  • The players are great characters like Lionel Messi that is one of the greatest football players of all time.
  • The history and tradition represents the Catalan identity and the seeking of independency against the fascistic Franco-regime connects emotionally with all Catalans and with people worldwide.barca_fuente
  • Fun and the party go along with being a Barca fan, such as the catchy songs and the great celebrations of victories in Las Ramblas and Canaletes in Barcelona.
  • Celebrities like Shakria are married with the players and get them on stage to their concerts and support them in the stadium.
  • The symbolic colours blaugrana are typical for the team and representative of the Catalan independence movement.
  • Barca merchandise is one of the best marketed football merchandises. You can find the shirts and everything else with the club’s colours all over the city.
  • You will be entertained no matter if in the Club museum or during a game at the Camp Nou stadium.

If you are a fan of Barca, you are part of something big: pride, victory and excellent football.One of Spain’s big Lovemarks.

PS: I hope one special person and all the other Madrileños forgive me to have posted about Barca:) Of course there are more Lovemarks in football, such as Real Madrid, for instance. If you disagree or want to read about another club, you know what to do: Let me know:)

I <3 NYC


New York City is a legend…the most famous city of the world that represents the American Dream: Because in New York, nothing seems impossible! Here it seems, you can reinvent yourself and make your dreams come true. “From a dishwasher to millionaire!” Everybody can make it in the city of endless opportunities. 

I personally, have never been there, but it is a place that stands definitely on my bucket list! A city I really want to see before I die! And even though I have never been their, I feel familiar with this great place. Not at least because there are endless songs, series and movies, stories and legends, that have NYC as protagonists.

New York is a Lovemark! Yes, even places, cities and countries can be Lovemarks, and NYC does great in advertising itself: Everybody knows the famous I ❤ NYC T-shirt, the baseball cap, the hoodies, cups,… And meanwhile almost every city in the world has followed and launched its own I ❤ XXX merchandise. People love the “I love XXX” concept!

Great job, New York!

Now, bloggers and followers, its YOUR turn: I am wondering if there any other places  you would love mark?

Empire State of Mind


Dom Pérignon- The taste of luxury


The French vintage Champagne brand Dom Pérignon is first of all a status symbol, that what makes it to an aspirational luxury product that is exclusively for the upper class and out of reach for many. A good example for the myth beyond this Lovemark can be found on the Dom Pérignon official website:

“Dom Pérignon is vintage only.
Each Vintage wine is created from the
best grapes grown in one single year.

Dom Perignon by David Lynch

To reinvent itself by interpreting
the unique character of the seasons.
To dare to not declare the Vintage when
the harvest does not meet its ideal.

Such is the commitment
of Dom Pérignon.”

In 2005, a limited edition bottle of Dom Pérignon was one of the most expensive champagnes in the world with a price of $40,000. Sold in three-liter bottles, the Dom Perignon White Gold Jeroboam was sold to commemorate the New Year. Much of its price, however, is surely due to the white gold bottle from which the expensive wine takes its name.

Are spirits and wines Lovemarks to you? And if yes which ones and why? I am looking forward to hear your opinion!*

Marilyn Monroe-An Icon and a sexy Lovemark

Everyone, knows her and everyone loves her! Men as a sexsymbol and women as an idol of beauty and femininity.

Marilyn Monroe is definitely a Lovemark. And I am sure, she will remain one. People admire her and get inspired by her pictures and movies. Many people decorate their homes with a copy of the famous Andy Warhol pop-art. Moreover, Marilyn Monroe in her famous white dress trying to resist the wind, is one of the most seen Halloween and Carnival customs and never gets out of fashion.


Applying Saatchi & Saatchi’s theoretical concept for the definition of Lovemarks (which you can find above at the page “The Lovemarks Philosophy”), I would say, Marilyn Monroe is a textbook Lovemark:

She is surrounded by a glowing mystery, that’s what makes her so sexy. She is always perfect, always in her role as icon, not someone you would talk to on the street, but someone aspirational that seems out of reach to people like you and me.

She is definitely sensual and inspiring, wearing bright colours and always a red-tone lipstick, shining blond hair and not as skinny as the models of the 21st century.

And even though, she seems unreachable she turned out to be just a girl that wants her audience to love her, which can be seen as intimate side.

In deed, a person can be a brand, even a Lovemark. Personal branding is in the global village we live in, where everything comes closer together and cultures and people assimilate more important than ever! A really interesting blog“The brand is you”  is talking about this topic and how you can become a successful brand, too.

But do you think it is easy nowadays to become a real Lovemark? Do you know a public person that you would describe as a Lovemark? In times of celebrities showing off their houses, publicly divorce and reveal every part of their body and even film their beauty-surgery, mystery is hard to maintain, don’t you think?

Monroe’s Nomination as a Lovemark

Havaianas-Brazilian Feed

Samba, Colours and Joy! Havaianas come from Brazil, that’s why we love them. The Country Of Origin image is one of the most important competitive advantages of the company. Havaianas sandals own the biggest sandal market share because customers are convinced of the quality and the fashionable emotional value. This is keys of the brand’s success and hard to replicate by its competitors.
Interestingly, the brand charges very low prices for the plastic flip flops in Brazil, where they used to be the foot wear for lower class workers. In the rest of the markets in North America, Europe and Asia, Havaianas are relatively expensive, keeping in mind that they are simple plastic sandals. Nevertheless, the concrete texture that makes the shoes soft and comfortable is hard to copy.

What makes Havaianas a lovemark is that it brings a part of the Brazilian passion & freedom to you and makes your feed happy.

Starbucks-More than expensive Coffee


Starbucks is another brand that provokes bipolarity. There are the Fans that prefer the Starbucks coffee-creations over any other coffee-shop and there are the Haters that consider the coffee as too expensive, the product as not fair traded and the people that actually consume it as stupid.

But fact is that Starbucks created a perfect workplace for the technological depended world nowadays. Its coffee-shops offer a place where you are invited to stay even after you drank your coffee and work with your internet device and the free WiFi. The concept is great and was innovative but now many followers copied and improved it and even offer cheaper prices.
Nevertheless, Starbucks remains still a Lovemark, customers maintain loyal not at least because Starbucks is considered as the “original” one. Entering the office or the University holding a Starbucks plastic cup still goes along with a feeling of business-life and big-city-stlye.


Look at this Instagram

Who is nowadays uploading snapshots that haven’t been improved with Instagram before? It is so easy and the result is just great: chose a filter, put a frame and your pictures look artistic and professional. No matter if it is a sunset, your fingernails, a cute dog or a selfie:)
Within the Instagram communicate you can explore the pictures from hobby photographers and celebrities all over the world and collect likes for your own pictures.
Instagram is definitely a lovemark to me: from all the photoshop applications I have on my phone, Instagram is the only one I use.

And of course, Instagram has its own song on Contribute to Instagram

Apple- Hate it or Love it

It’s true: Either you love Apple unconditionally or you hate it and boycott its products. Apple stands not only for computers and mobile phones but it is a lifestyle. The appealing design in combination with the differentiated technology, the continuos innovation and the presentation of its products in the Apple stores creates excitement and involvement among the Apple community.

Experiences like my Apple Store Dance make customers experience the brand and its point of sale and finally Apple is not only associated with its products but with the feelings like fun and excitement. The Apple store is a place where you feel at home and to work with an Apple product makes you feel special.
Don’t you agree?

Google- Lovemark or Monopoly?

Google equals world wide web for internet users all over the world. Almost everybody starts surfing on the internet with the Google search-machine, uses the Gmail E-Mail account, is watching videos on, is searching places and routs with Google-Maps, uses the Google+ network….and many things more.
For businesses Google is one of the most important advertising platforms and the most important search engine.
But is Google really a lovemark that creates emotional connection with its customers or can it rather be considered a monopoly that obliges individuals and corporations to use it because of its huge worldwide market share?

Referring to Google as a company and a workplace it is definitely considered one of the best places to work and one of the most successful companies.

Harlem Shake at Google