Creativity is Intelligence having Fun!
Just something nice for you to think about and to start the new week inspired!
Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.
But Desigual is definitely different and also a brand that polarises.
It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.
On of the brands strategies reveals that basics do not exist.
Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.
This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!
Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.
But what makes Nike different from its strongest competitor Adidas?
For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.
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a blog about beauty, fashion, food and anything that makes me happy
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