Lovequot of today…

 

Creativity is Intelligence having Fun! 

                                                                                                                   Albert Einstein

Just something nice for you to think about and to start the new week inspired!

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Delicious Nutella!

Buenas tardes,

Its Saturday and maybe you also just had a nice big weekend breakfast!? 

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If yes, I bet Nutella was part of it and made it special!

Nutella is the protagonist of many breakfasts all over the world, it has been spread and marketed successfully and is the world’s most famous hazelnut chocolate cream.

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People love Nutella, not only with bread but its fans create frequently many delicious recipes.

Chocolate-Nutella-Cupcakes-3-3I would pronounce Nutella a Lovemark! Of course there are other chocolate creams that try to gain market share, differentiate or that try to follow- but Nutellea is the one and only!

Don’t you think?

Berlin, A Lovemark that has been looking for freedom!

My trip to Berlin inspired me and let me realise that Berlin is the one big German Lovemark!

Every German is proud of our capital and it is a place full of promises and aspirations-Berlin is magical in a down-to-earth way not only for Germans, but for Cosmopolitans from all over the world!

IMG_0057 IMG_0103 Berlin Nightlife, LovemarketingIMG_0082IMG_0075IMG_0059Berlin, Lovemarketing,

Desigual-It’s not the same

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“Daring to be different”
The Spanish retailer Desigual makes no apologies for being unique

Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.

But Desigual is definitely different and also a brand that polarises.

It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.

On of the brands strategies reveals that basics do not exist.

Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.

The innovative campaigns  like their offering of huge discounts to customer, who show up in the stores in their underwear are legendary.
 
In my opinion, the Desigual is overpriced not only in the monetary sense but also in the sense of the price you pay in terms of being out of fashion. I love fashion and I am not following every trend because I think fashion should highlight someone’s beauty. Desigual with its cartoon prints and its unfavourable designs does definitely not support the natural beauty. Unfortunately, I never saw somebody looking favourable in Desigual.
 
I am sure all of you know Desigual, what do you think? Is it a potential lovemark or just for people that try too hard to be different?
 
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Master Thesis Gin Survey

Hey guys, I hope you are doing awesome and enjoy the weekend!

I haven’t been posting recently because I am pretty busy with my Master’s Thesis which I am going to write about the transformation of the Gin brand Gin Mare into a Lovemark!

Now I need your help!

Please click on the link below and do this quick survey!

It is really fun and only takes you 2 minutes!

http://kwiksurveys.com/app/rendersurvey.asp?sid=34qt32g6l22ubxm158988&refer=www.facebook.com

How to start a weekend better than with Gin!?!

Cheers, PetraGin Mare Lovemark

NIKE- just love it.


Nike_Futbol_2012Nike ad celebrating Mo Farah Olympic winsKobe___Nike_Ad_by_tooldesigns-lvbkgd

 

Nike Is There With Me

Makes Me Faster And Better

Wear Them All The Time

Nike Always Does It For Me

Light, Comfortable, Cool

Nike From Top To Toe

Nike Taught Me To ‘Just Do It’

This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!

Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.

But what makes Nike different from its strongest competitor Adidas?

For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.

What do you think, Nike or Adidas? Share your experience with me and VOTE here!