“Daring to be different”
The Spanish retailer Desigual makes no apologies for being unique
Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.
But Desigual is definitely different and also a brand that polarises.
It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.
On of the brands strategies reveals that basics do not exist.
Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.