Do You Like Fashion? Check out Urban Outfits!

Check out my new blog: Urban Outfits

Hey guys! Meanwhile I finished my Master’s Thesis and I am back in Germany!

Over the summer I realised that I took some really nice pictures of my daily and party outfits and I decided to start a new blog for all the people that want to get inspired for their own styles and outfits.

The blog is called Urban Outfits and you can keep up with me here: http://urbanoutfit.wordpress.com

If you like Urban Outfits on Facebook, you will never miss the latest post and get a preview on what is coming next!

So check it out and get inspired by my posts!

Enjoy, Petra!

Urban Outfits Blog

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Desigual-It’s not the same

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“Daring to be different”
The Spanish retailer Desigual makes no apologies for being unique

Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.

But Desigual is definitely different and also a brand that polarises.

It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.

On of the brands strategies reveals that basics do not exist.

Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.

The innovative campaigns  like their offering of huge discounts to customer, who show up in the stores in their underwear are legendary.
 
In my opinion, the Desigual is overpriced not only in the monetary sense but also in the sense of the price you pay in terms of being out of fashion. I love fashion and I am not following every trend because I think fashion should highlight someone’s beauty. Desigual with its cartoon prints and its unfavourable designs does definitely not support the natural beauty. Unfortunately, I never saw somebody looking favourable in Desigual.
 
I am sure all of you know Desigual, what do you think? Is it a potential lovemark or just for people that try too hard to be different?
 
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NIKE- just love it.


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Nike Is There With Me

Makes Me Faster And Better

Wear Them All The Time

Nike Always Does It For Me

Light, Comfortable, Cool

Nike From Top To Toe

Nike Taught Me To ‘Just Do It’

This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!

Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.

But what makes Nike different from its strongest competitor Adidas?

For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.

What do you think, Nike or Adidas? Share your experience with me and VOTE here!