Today I am going to introduce Aveda to you, a selective beauty brand that is a great example for a Lovemark:
Aveda’s products are based on the traditional Indian Ayurveda medicine, that treats not only the outside of your body but also appeals to all of your senses and your soul.
Natural ingredients of an outstanding quality provide a unique hair care/style, skin, cosmetic and lifestyle products. And the promise of treating the environment sustainably by using 100% windpower and recycled packaging make it also a green brand.
The exotic components and scents create mystery and an exciting product experience just like a Lovemark would do.
With Aveda you can not only care for yourself but also for the world we live in!