Desigual-It’s not the same


“Daring to be different”
The Spanish retailer Desigual makes no apologies for being unique

Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.

But Desigual is definitely different and also a brand that polarises.

It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.

On of the brands strategies reveals that basics do not exist.

Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.

The innovative campaigns  like their offering of huge discounts to customer, who show up in the stores in their underwear are legendary.
In my opinion, the Desigual is overpriced not only in the monetary sense but also in the sense of the price you pay in terms of being out of fashion. I love fashion and I am not following every trend because I think fashion should highlight someone’s beauty. Desigual with its cartoon prints and its unfavourable designs does definitely not support the natural beauty. Unfortunately, I never saw somebody looking favourable in Desigual.
I am sure all of you know Desigual, what do you think? Is it a potential lovemark or just for people that try too hard to be different?

Barca-Mes Que Un Club

“Tot el camp, és un clam
som la gent blaugrana
Tant se val d’on venim
si del sud o del nord
ara estem d’acord, ara estem d’acord, 
una bandera ens agermana.

Blaugrana al vent, un crit valent
tenim un nom el sap tothom:
Barça, Barça, Baaarça!”


Football as a Lovemark! It seems to make sense, since all of you have either a certain club in their hearts or know some (male) fanatic, who is loyal to one certain club.  The Football Club Barcelona is certainly one of them, it is not only loved and adored in Barcelona but its popularity goes far beyond the city, the autonomous community of Catalonia and even beyond Spain!

Barca has fans all over the world, people that have never been in Barcelona nor in Spain claim to love the club truthfully. Why? Because Barca plays great football and succeeds in the international football environment and it is just more fun to support a team that wins! But Barca is more than that, Barca fascinates.

  • The players are great characters like Lionel Messi that is one of the greatest football players of all time.
  • The history and tradition represents the Catalan identity and the seeking of independency against the fascistic Franco-regime connects emotionally with all Catalans and with people worldwide.barca_fuente
  • Fun and the party go along with being a Barca fan, such as the catchy songs and the great celebrations of victories in Las Ramblas and Canaletes in Barcelona.
  • Celebrities like Shakria are married with the players and get them on stage to their concerts and support them in the stadium.
  • The symbolic colours blaugrana are typical for the team and representative of the Catalan independence movement.
  • Barca merchandise is one of the best marketed football merchandises. You can find the shirts and everything else with the club’s colours all over the city.
  • You will be entertained no matter if in the Club museum or during a game at the Camp Nou stadium.

If you are a fan of Barca, you are part of something big: pride, victory and excellent football.One of Spain’s big Lovemarks.

PS: I hope one special person and all the other Madrileños forgive me to have posted about Barca:) Of course there are more Lovemarks in football, such as Real Madrid, for instance. If you disagree or want to read about another club, you know what to do: Let me know:)