Some people just LOVE brands…Or are they simply crazy?
When affection towards a brand goes so far that people even tattoo it on their skin, forever, is this a case of a real Lovemark or are these people just insane?
In some cases brand endorsers get paid by the brand that will decorate their bodies for a lifetime, but some people do it self-initiatively without receiving any compensation.
Can you imagine why?
The picture above is more symbolic than a statement of love, it is a metaphor for the world full of influences a baby gets born into. A baby is born pure and innocent but its parents bring it in touch with brands and labels and influence its preferences from the very beginning on.
Do you have a tattoo? If yes, I am sure there is a meaning behind it…every tattoo has a story…mostly a love story, because people want to be reminded on a person, an event, a motto or a credo- it should literately become part of them.
And this is how they feel about the brand, too, or are they just fools that try to get attention somehow?
Do this girls really think it is pretty to have brand logos on their shoulders?
Do you really believe that someone that can actually afford Chanel or Louis Vuitton would tattoo the label on his skin?
Does this guy think he will be a better athlete wearing a huge Nike swoosh on his back?
I am not so sure about it, and for me this goes definitely too far!
The Beatles are a phenomena! Their music never gets out of fashion and endless covers are played every day in radios, music channels, concerts and playlists. They are legends, icons and a Lovemark!
But what makes the Beatles so loveable?
They were four nice guys from next door with charisma and most importantly, that played simply awesome music. If you ever tried to play a Beatles song by your own, you will notice that most of them are four-chord songs and not too hard to play. But the simplicity and catchiness of their songs, is what makes the Beatles geniuses!
Considering the Beatles a Lovemark and analysing their secret recipe made me notice one important factor that differentiate Lovemarks from brands: They go with the time and reinvent themselves constantly new!
The Beatles definitely did this and are still doing it! Not only the music developed but also the outfits, the messages and the personalities of the group members. Its an organic process to grow with your challenges and to adapt to the changing environment you are living in. A Lovemark should never miss to do so. It is important to remember the roots but it is essential to go with time and recognise that you cannot stop the world from changing.
So I can conclude that one of the Lovemark secrets lies in the ability to adapt and to reinvent oneself but at the same time remaining loyal to one’s roots, values and principles.
This blog is NOT about fashion or cooking. It Is about me: a very practical girl who likes to dress different outfits and cook different recipes everyday with not much options. Here everything is about easy and affordable solutions.