AVEDA-The Balance of Body, Mind and Spirit

Today I am going to introduce Aveda to you, a selective beauty brand that is a great example for a Lovemark:

Aveda’s products are based on the traditional Indian Ayurveda medicine, that treats not only the outside of your body but also appeals to all of your senses and your soul.

Natural ingredients of an outstanding quality provide a unique hair care/style, skin, cosmetic and lifestyle products. And the promise of treating the environment sustainably by using 100% windpower and recycled packaging make it also a green brand.

The exotic components and scents create mystery and an exciting product experience just like a Lovemark would do.

With Aveda you can not only care for yourself but also for the world we live in!


Do You Like Fashion? Check out Urban Outfits!

Check out my new blog: Urban Outfits

Hey guys! Meanwhile I finished my Master’s Thesis and I am back in Germany!

Over the summer I realised that I took some really nice pictures of my daily and party outfits and I decided to start a new blog for all the people that want to get inspired for their own styles and outfits.

The blog is called Urban Outfits and you can keep up with me here: http://urbanoutfit.wordpress.com

If you like Urban Outfits on Facebook, you will never miss the latest post and get a preview on what is coming next!

So check it out and get inspired by my posts!

Enjoy, Petra!

Urban Outfits Blog

Master Thesis Gin Survey

Hey guys, I hope you are doing awesome and enjoy the weekend!

I haven’t been posting recently because I am pretty busy with my Master’s Thesis which I am going to write about the transformation of the Gin brand Gin Mare into a Lovemark!

Now I need your help!

Please click on the link below and do this quick survey!

It is really fun and only takes you 2 minutes!


How to start a weekend better than with Gin!?!

Cheers, PetraGin Mare Lovemark

NIKE- just love it.

Nike_Futbol_2012Nike ad celebrating Mo Farah Olympic winsKobe___Nike_Ad_by_tooldesigns-lvbkgd


Nike Is There With Me

Makes Me Faster And Better

Wear Them All The Time

Nike Always Does It For Me

Light, Comfortable, Cool

Nike From Top To Toe

Nike Taught Me To ‘Just Do It’

This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!

Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.

But what makes Nike different from its strongest competitor Adidas?

For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.

What do you think, Nike or Adidas? Share your experience with me and VOTE here!

Dom Pérignon- The taste of luxury


The French vintage Champagne brand Dom Pérignon is first of all a status symbol, that what makes it to an aspirational luxury product that is exclusively for the upper class and out of reach for many. A good example for the myth beyond this Lovemark can be found on the Dom Pérignon official website:

“Dom Pérignon is vintage only.
Each Vintage wine is created from the
best grapes grown in one single year.

Dom Perignon by David Lynch

To reinvent itself by interpreting
the unique character of the seasons.
To dare to not declare the Vintage when
the harvest does not meet its ideal.

Such is the commitment
of Dom Pérignon.”

In 2005, a limited edition bottle of Dom Pérignon was one of the most expensive champagnes in the world with a price of $40,000. Sold in three-liter bottles, the Dom Perignon White Gold Jeroboam was sold to commemorate the New Year. Much of its price, however, is surely due to the white gold bottle from which the expensive wine takes its name.

Are spirits and wines Lovemarks to you? And if yes which ones and why? I am looking forward to hear your opinion!*