Nike Is There With Me
Makes Me Faster And Better
Wear Them All The Time
Nike Always Does It For Me
Light, Comfortable, Cool
Nike From Top To Toe
Nike Taught Me To ‘Just Do It’
This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!
Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.
But what makes Nike different from its strongest competitor Adidas?
For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.