NIKE- just love it.

Nike_Futbol_2012Nike ad celebrating Mo Farah Olympic winsKobe___Nike_Ad_by_tooldesigns-lvbkgd


Nike Is There With Me

Makes Me Faster And Better

Wear Them All The Time

Nike Always Does It For Me

Light, Comfortable, Cool

Nike From Top To Toe

Nike Taught Me To ‘Just Do It’

This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!

Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.

But what makes Nike different from its strongest competitor Adidas?

For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.

What do you think, Nike or Adidas? Share your experience with me and VOTE here!

Ray-Ban- I cannot live without it!

Ohne meine Ray-Ban, kann ich nicht mehr leben!


This is German and says “I cannot live without my Ray-Ban” and it rimes:)

I just love my Ray-Bans, so far I got two of them but I want more!!

To be honest, I was not only that convinced! When I was a teen I used to wear super cheap fake eye-wear or H&M models. They were ok and I did not have to worry if I broke them, but then came the day when I tried a pair of “real” shades, those that cost you more but that have a solid frame and good quality glasses that improve your sight and protect your eyes. From this moment on, I could never go back! It is just irresponsible to expose your eyes to sunlight without UV-protection. The extra money you invest for real shades that hold for a life-time, is worth it!

Ok, there are a lot of sunglass- designers and brands, but only Ray-Ban is THE eye-wear brand! It is a Lovemark!

Ray-Ban is iconic, and their secret is excellent quality paired with timeless design and a touch of coolness. The design is so genuine that it is almost impossible to find somebody that cannot wear Ray-Ban’s.

That’s what Ray-Ban’s customers value. For generations. There is nothing cooler than getting an old wayfarer or iconic pilot shades from someone’s father or grandfather. The quality will be is still fine, even after decades!

It is a feeling to wear Ray-Bans, a feeling that the brand created perfectly within its creative communication and advertising campaigns. Last but not least, the fantastic and easy memorable slogan “Never Hide” stands for itself.

Ray-Ban Never Hide, Shades, Sunglases

Awesome customer experience on the Ray Ban website: 360 View, Click Here!

The Beatles- All you need is Love


The Beatles are a phenomena! Their music never gets out of fashion and endless covers are played every day in radios, music channels, concerts and playlists. They are legends, icons and a Lovemark!

But what makes the Beatles so loveable?

They were four nice guys from next door with charisma and most importantly, that played simply awesome music. If you ever tried to play a Beatles song by your own, you will notice that most of them are four-chord songs and not too hard to play. But the simplicity and catchiness of their songs, is what makes the Beatles geniuses!

Considering the Beatles a Lovemark and analysing their secret recipe made me notice one important factor that differentiate Lovemarks from brands: They go with the time and reinvent themselves constantly new!

The Beatles definitely did this and are still doing it! Not only the music developed but also the outfits, the messages and the personalities of the group members. Its an organic process to grow with your challenges and to adapt to the changing environment you are living in. A Lovemark should never miss to do so. It is important to remember the roots but it is essential to go with time and recognise that you cannot stop the world from changing.

So I can conclude that one of the Lovemark secrets lies in the ability to adapt and to reinvent oneself but at the same time remaining loyal to one’s roots, values and principles. 

sgt pepper

Barca-Mes Que Un Club

“Tot el camp, és un clam
som la gent blaugrana
Tant se val d’on venim
si del sud o del nord
ara estem d’acord, ara estem d’acord, 
una bandera ens agermana.

Blaugrana al vent, un crit valent
tenim un nom el sap tothom:
Barça, Barça, Baaarça!”


Football as a Lovemark! It seems to make sense, since all of you have either a certain club in their hearts or know some (male) fanatic, who is loyal to one certain club.  The Football Club Barcelona is certainly one of them, it is not only loved and adored in Barcelona but its popularity goes far beyond the city, the autonomous community of Catalonia and even beyond Spain!

Barca has fans all over the world, people that have never been in Barcelona nor in Spain claim to love the club truthfully. Why? Because Barca plays great football and succeeds in the international football environment and it is just more fun to support a team that wins! But Barca is more than that, Barca fascinates.

  • The players are great characters like Lionel Messi that is one of the greatest football players of all time.
  • The history and tradition represents the Catalan identity and the seeking of independency against the fascistic Franco-regime connects emotionally with all Catalans and with people worldwide.barca_fuente
  • Fun and the party go along with being a Barca fan, such as the catchy songs and the great celebrations of victories in Las Ramblas and Canaletes in Barcelona.
  • Celebrities like Shakria are married with the players and get them on stage to their concerts and support them in the stadium.
  • The symbolic colours blaugrana are typical for the team and representative of the Catalan independence movement.
  • Barca merchandise is one of the best marketed football merchandises. You can find the shirts and everything else with the club’s colours all over the city.
  • You will be entertained no matter if in the Club museum or during a game at the Camp Nou stadium.

If you are a fan of Barca, you are part of something big: pride, victory and excellent football.One of Spain’s big Lovemarks.

PS: I hope one special person and all the other Madrileños forgive me to have posted about Barca:) Of course there are more Lovemarks in football, such as Real Madrid, for instance. If you disagree or want to read about another club, you know what to do: Let me know:)

I <3 NYC


New York City is a legend…the most famous city of the world that represents the American Dream: Because in New York, nothing seems impossible! Here it seems, you can reinvent yourself and make your dreams come true. “From a dishwasher to millionaire!” Everybody can make it in the city of endless opportunities. 

I personally, have never been there, but it is a place that stands definitely on my bucket list! A city I really want to see before I die! And even though I have never been their, I feel familiar with this great place. Not at least because there are endless songs, series and movies, stories and legends, that have NYC as protagonists.

New York is a Lovemark! Yes, even places, cities and countries can be Lovemarks, and NYC does great in advertising itself: Everybody knows the famous I ❤ NYC T-shirt, the baseball cap, the hoodies, cups,… And meanwhile almost every city in the world has followed and launched its own I ❤ XXX merchandise. People love the “I love XXX” concept!

Great job, New York!

Now, bloggers and followers, its YOUR turn: I am wondering if there any other places  you would love mark?

Empire State of Mind


Dom Pérignon- The taste of luxury


The French vintage Champagne brand Dom Pérignon is first of all a status symbol, that what makes it to an aspirational luxury product that is exclusively for the upper class and out of reach for many. A good example for the myth beyond this Lovemark can be found on the Dom Pérignon official website:

“Dom Pérignon is vintage only.
Each Vintage wine is created from the
best grapes grown in one single year.

Dom Perignon by David Lynch

To reinvent itself by interpreting
the unique character of the seasons.
To dare to not declare the Vintage when
the harvest does not meet its ideal.

Such is the commitment
of Dom Pérignon.”

In 2005, a limited edition bottle of Dom Pérignon was one of the most expensive champagnes in the world with a price of $40,000. Sold in three-liter bottles, the Dom Perignon White Gold Jeroboam was sold to commemorate the New Year. Much of its price, however, is surely due to the white gold bottle from which the expensive wine takes its name.

Are spirits and wines Lovemarks to you? And if yes which ones and why? I am looking forward to hear your opinion!*

Marilyn Monroe-An Icon and a sexy Lovemark

Everyone, knows her and everyone loves her! Men as a sexsymbol and women as an idol of beauty and femininity.

Marilyn Monroe is definitely a Lovemark. And I am sure, she will remain one. People admire her and get inspired by her pictures and movies. Many people decorate their homes with a copy of the famous Andy Warhol pop-art. Moreover, Marilyn Monroe in her famous white dress trying to resist the wind, is one of the most seen Halloween and Carnival customs and never gets out of fashion.


Applying Saatchi & Saatchi’s theoretical concept for the definition of Lovemarks (which you can find above at the page “The Lovemarks Philosophy”), I would say, Marilyn Monroe is a textbook Lovemark:

She is surrounded by a glowing mystery, that’s what makes her so sexy. She is always perfect, always in her role as icon, not someone you would talk to on the street, but someone aspirational that seems out of reach to people like you and me.

She is definitely sensual and inspiring, wearing bright colours and always a red-tone lipstick, shining blond hair and not as skinny as the models of the 21st century.

And even though, she seems unreachable she turned out to be just a girl that wants her audience to love her, which can be seen as intimate side.

In deed, a person can be a brand, even a Lovemark. Personal branding is in the global village we live in, where everything comes closer together and cultures and people assimilate more important than ever! A really interesting blog“The brand is you”  is talking about this topic and how you can become a successful brand, too.

But do you think it is easy nowadays to become a real Lovemark? Do you know a public person that you would describe as a Lovemark? In times of celebrities showing off their houses, publicly divorce and reveal every part of their body and even film their beauty-surgery, mystery is hard to maintain, don’t you think?

Monroe’s Nomination as a Lovemark