Everyone, knows her and everyone loves her! Men as a sexsymbol and women as an idol of beauty and femininity.
Marilyn Monroe is definitely a Lovemark. And I am sure, she will remain one. People admire her and get inspired by her pictures and movies. Many people decorate their homes with a copy of the famous Andy Warhol pop-art. Moreover, Marilyn Monroe in her famous white dress trying to resist the wind, is one of the most seen Halloween and Carnival customs and never gets out of fashion.
Applying Saatchi & Saatchi’s theoretical concept for the definition of Lovemarks (which you can find above at the page “The Lovemarks Philosophy”), I would say, Marilyn Monroe is a textbook Lovemark:
She is surrounded by a glowing mystery, that’s what makes her so sexy. She is always perfect, always in her role as icon, not someone you would talk to on the street, but someone aspirational that seems out of reach to people like you and me.
She is definitely sensual and inspiring, wearing bright colours and always a red-tone lipstick, shining blond hair and not as skinny as the models of the 21st century.
And even though, she seems unreachable she turned out to be just a girl that wants her audience to love her, which can be seen as intimate side.
In deed, a person can be a brand, even a Lovemark. Personal branding is in the global village we live in, where everything comes closer together and cultures and people assimilate more important than ever! A really interesting blog“The brand is you” is talking about this topic and how you can become a successful brand, too.
But do you think it is easy nowadays to become a real Lovemark? Do you know a public person that you would describe as a Lovemark? In times of celebrities showing off their houses, publicly divorce and reveal every part of their body and even film their beauty-surgery, mystery is hard to maintain, don’t you think?
Monroe’s Nomination as a Lovemark