AVEDA-The Balance of Body, Mind and Spirit

Today I am going to introduce Aveda to you, a selective beauty brand that is a great example for a Lovemark:

Aveda’s products are based on the traditional Indian Ayurveda medicine, that treats not only the outside of your body but also appeals to all of your senses and your soul.

Natural ingredients of an outstanding quality provide a unique hair care/style, skin, cosmetic and lifestyle products. And the promise of treating the environment sustainably by using 100% windpower and recycled packaging make it also a green brand.

The exotic components and scents create mystery and an exciting product experience just like a Lovemark would do.

With Aveda you can not only care for yourself but also for the world we live in!


Do You Like Fashion? Check out Urban Outfits!

Check out my new blog: Urban Outfits

Hey guys! Meanwhile I finished my Master’s Thesis and I am back in Germany!

Over the summer I realised that I took some really nice pictures of my daily and party outfits and I decided to start a new blog for all the people that want to get inspired for their own styles and outfits.

The blog is called Urban Outfits and you can keep up with me here: http://urbanoutfit.wordpress.com

If you like Urban Outfits on Facebook, you will never miss the latest post and get a preview on what is coming next!

So check it out and get inspired by my posts!

Enjoy, Petra!

Urban Outfits Blog

Lovequot of today…


Creativity is Intelligence having Fun! 

                                                                                                                   Albert Einstein

Just something nice for you to think about and to start the new week inspired!

Delicious Nutella!

Buenas tardes,

Its Saturday and maybe you also just had a nice big weekend breakfast!? 


If yes, I bet Nutella was part of it and made it special!

Nutella is the protagonist of many breakfasts all over the world, it has been spread and marketed successfully and is the world’s most famous hazelnut chocolate cream.


People love Nutella, not only with bread but its fans create frequently many delicious recipes.

Chocolate-Nutella-Cupcakes-3-3I would pronounce Nutella a Lovemark! Of course there are other chocolate creams that try to gain market share, differentiate or that try to follow- but Nutellea is the one and only!

Don’t you think?

Berlin, A Lovemark that has been looking for freedom!

My trip to Berlin inspired me and let me realise that Berlin is the one big German Lovemark!

Every German is proud of our capital and it is a place full of promises and aspirations-Berlin is magical in a down-to-earth way not only for Germans, but for Cosmopolitans from all over the world!

IMG_0057 IMG_0103 Berlin Nightlife, LovemarketingIMG_0082IMG_0075IMG_0059Berlin, Lovemarketing,

Desigual-It’s not the same


“Daring to be different”
The Spanish retailer Desigual makes no apologies for being unique

Today I am writing about a brand I personally don’t like: The Spanish apparel brand Desigual from Barcelona.

But Desigual is definitely different and also a brand that polarises.

It stands for uniqueness, this is why people are willing to pay more! Most Desigual fashion is casual such as Jeans, t-shirts, shorts, underwear and accessories but the attention attracting bright design and colour is recognized at the first glance all over Europe.

On of the brands strategies reveals that basics do not exist.

Desigual creates around 1500 new designs every year that are represented in dark stores with loud music and colourful equipment.

The innovative campaigns  like their offering of huge discounts to customer, who show up in the stores in their underwear are legendary.
In my opinion, the Desigual is overpriced not only in the monetary sense but also in the sense of the price you pay in terms of being out of fashion. I love fashion and I am not following every trend because I think fashion should highlight someone’s beauty. Desigual with its cartoon prints and its unfavourable designs does definitely not support the natural beauty. Unfortunately, I never saw somebody looking favourable in Desigual.
I am sure all of you know Desigual, what do you think? Is it a potential lovemark or just for people that try too hard to be different?

Master Thesis Gin Survey

Hey guys, I hope you are doing awesome and enjoy the weekend!

I haven’t been posting recently because I am pretty busy with my Master’s Thesis which I am going to write about the transformation of the Gin brand Gin Mare into a Lovemark!

Now I need your help!

Please click on the link below and do this quick survey!

It is really fun and only takes you 2 minutes!


How to start a weekend better than with Gin!?!

Cheers, PetraGin Mare Lovemark

NIKE- just love it.

Nike_Futbol_2012Nike ad celebrating Mo Farah Olympic winsKobe___Nike_Ad_by_tooldesigns-lvbkgd


Nike Is There With Me

Makes Me Faster And Better

Wear Them All The Time

Nike Always Does It For Me

Light, Comfortable, Cool

Nike From Top To Toe

Nike Taught Me To ‘Just Do It’

This is how Nike makes is customers feel! The honestly love the brand! Nike convinces with its outstanding quality and its communication about the game that you are about to do!

Nike stands for Basketball, Soccer, Running, Athletics, Golf…Nike is capturing more and more sports market share and they can do it because it is a real Lovemark. Supported by famous sportsmen Nike is even more irresistible.

But what makes Nike different from its strongest competitor Adidas?

For me its the feeling Nike gives you: Nike manages it to merge sports and fashion, that is very important mostly for its female customer. But Nike goes further: With the customisation option NikeID, the Nike+ iPod feature and the dedication of the company to design products that are useful from the point of view of the customer, it creates an unbeatable competitive advantage towards Adidas.

What do you think, Nike or Adidas? Share your experience with me and VOTE here!

Ray-Ban- I cannot live without it!

Ohne meine Ray-Ban, kann ich nicht mehr leben!


This is German and says “I cannot live without my Ray-Ban” and it rimes:)

I just love my Ray-Bans, so far I got two of them but I want more!!

To be honest, I was not only that convinced! When I was a teen I used to wear super cheap fake eye-wear or H&M models. They were ok and I did not have to worry if I broke them, but then came the day when I tried a pair of “real” shades, those that cost you more but that have a solid frame and good quality glasses that improve your sight and protect your eyes. From this moment on, I could never go back! It is just irresponsible to expose your eyes to sunlight without UV-protection. The extra money you invest for real shades that hold for a life-time, is worth it!

Ok, there are a lot of sunglass- designers and brands, but only Ray-Ban is THE eye-wear brand! It is a Lovemark!

Ray-Ban is iconic, and their secret is excellent quality paired with timeless design and a touch of coolness. The design is so genuine that it is almost impossible to find somebody that cannot wear Ray-Ban’s.

That’s what Ray-Ban’s customers value. For generations. There is nothing cooler than getting an old wayfarer or iconic pilot shades from someone’s father or grandfather. The quality will be is still fine, even after decades!

It is a feeling to wear Ray-Bans, a feeling that the brand created perfectly within its creative communication and advertising campaigns. Last but not least, the fantastic and easy memorable slogan “Never Hide” stands for itself.

Ray-Ban Never Hide, Shades, Sunglases

Awesome customer experience on the Ray Ban website: 360 View, Click Here!